The idea for the LEAN Innovation canvas came about when Greg Twemlow was mentoring at a startup accelerator in Wellington, New Zealand. Greg found that the entrepreneurs in the program struggled to apply the complex LEAN Startup canvas and Business Model canvas to their vision for a new company.
In fact the founders were spending more time understanding these complex tools than validating their key assumptions. Having first searched for simpler tools and finding none, Greg decided that he'd devise a LEAN canvas that founders could use to "hack" their startup vision and use it to work through the LEAN startup model more quickly".
Apply the KISS principle to LEAN Startup. The LEAN Innovation Canvas© is ideal for disruptors, entrepreneurs and enterprise innovation teams who need to rapidly validate assumptions before developing products.
You may have been reading about LEAN Startup methodology, watching the many instructional videos, playing around with Experiment Board, LEAN Canvas, Value Proposition Canvas, Business Model Canvas and numerous other tools. You might be joining Webinars, attending LEAN MeetUps and conferences, spending time with a mentor and generally receiving loads of advice.
You're trying to absorb the wisdom of gurus like Steve Blank and Eric Ries and you may have discovered brilliant people such as David Bland, Clay Christensen, Alistair Croll, Ash Maurya, Anita Newton, Grace Ng and Justin Wilcox.
The LEAN Innovation Canvas© was not designed for a mature business that needs to reimagine an existing business model. Tools like the Business Model Canvas are better suited for that task.
The videos referenced in the LEAN Innovation Canvas instructions:
Cell 1 - Problem
Cell 2 - Customer
Cell 3 - Solution Test
Cell 4 - Business Model
Cell 5 - Early Adopters
Cell 6 - Sales Test